pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
Latest In: ABM
What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog June 25
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…
Blog June 18
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…
Blog June 8
2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution
Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…
Blog May 27
Vereigen Media Launches Revenue-First Demand Generation Programs
Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…
News Brief May 26
Deadline to take Our ABM Survey Extended
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…
Blog May 12
Help Define the Future of ABM: Take the Survey Today
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 27
Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 20
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog April 13
Resources
