Francia’s appointment is also designed to help further company growth. He joins the company with 15 years of large-scale consumer marketing experiences, including having previously served as the VP of Marketing at LendingTree. He will lead marketing, strategic partnerships and customer advocacy at Blueshift.
"At Blueshift, our mission is to put AI in the hands of every marketer, so they can transform their customer data into intelligent engagement on every channel," said Vijay Chittoor, Co-Founder and CEO of Blueshift, in a statement. "I am very pleased to welcome both Softbank and Josh to the Blueshift family. With this latest round of financing and outstanding new addition to our leadership team, we are poised to accelerate our growth and deliver the power of AI to even more brands through our customer data activation platform."