Kaon Interactive, a marketing and sales software company, promoted Dana Drissel to CMO, effective immediately. Drissel has spent 15 years with the company, building Kaon’s brand and messaging strategy, working closely with the sales team and expanding the marketing team’s reach and effectiveness.
As CMO, Drissel will have global responsibility for overseeing all of the company’s strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public relations and lead generation. She holds a Master of Science in consumer economics from the University of Vermont and serves as a guest lecturer for Boston College.
“Over the years, Dana has made tremendous contributions to Kaon Interactive and to our clients’ success,” said Gavin Finn, President & CEO of Kaon, in a statement. “She has helped establish Kaon as the leading digital customer engagement platform for global enterprise sales and marketing teams everywhere. We all benefit from the breadth of her marketing expertise, her digital-first perspective, and the pace of change when she leads any initiative. The entire Kaon team is thrilled to have her lead the company’s marketing strategy and execution for our accelerated growth.”