Madison Logic, an account-based marketing platform, released Journey Acceleration, a new feature designed to help marketers create targeted ABM programs for all stages of the buyer’s journey.
Journey Acceleration is positioned to enhance Madison Logic’s ActivateABM platform with new targeting capabilities. Key features include:
- Dynamic Targeting, designed to help users target and segment prospects by understanding who they are and where they are in the buying journey through deep integrations with Salesforce and Marketo, combined with intent and firmographic data.
- Messaging, which can position users to achieve better conversion by continuously engaging target prospects with dynamic, relevant content and the right messaging strategy throughout the entire buyer's journey. Through a Marketo integration, marketers can leverage the same messaging being using in email and social media nurturing to accounts via ABM Advertising and ABM Content Syndication.
- Acceleration, designed to automatically move prospects into the proper media and content program. Data is sent back into marketing automation platforms, allowing marketers to target existing opportunities by looking at intent data and feeding them relevant content to keep them moving through their buying journey.
“Unlike traditional ABM platforms that have limited targeting criteria, Journey Acceleration ensures you achieve better conversion by continuously engaging your target prospect with relevant content and the right messaging strategy throughout the entire buyer's journey,” said Tom O’Regan, Madison logic CEO, in a statement.