The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Latest In: artificial intelligence
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…
Feature February 25
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost…
Demanding Views February 24
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
B2BMX Launches First-Ever AI Hackathon with Brent Wees
The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To…
Blog February 24
B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track…
Blog February 23
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
How Will Marketing Learn to Measure AI?
In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App…
Demanding Views February 20
Aurasell Launches AI-Native OS for GTM Workflows
Aurasell has launched the world’s first artificial intelligence (AI)-Native Go-To-Market Operating System (GTM OS) — a new way…
News Brief February 19
10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
The “Dirty Data” Problem: Why Quality Is Still Marketing’s Biggest Headache in 2026
We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on…
Blog February 16
Validity Offers Next-Generation AI Email Platform
Validity has debuted its next-generation artificial intelligence (AI) platform designed to help marketers launch engaging campaigns with confidence,…
News Brief February 16
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
