News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Acquires Bizible, Announces Partnership With Google Cloud

Marketo announced the acquisition of Bizible, a B2B marketing attribution and planning software, during its annual Marketing Nation Summit this week. The acquisition aims to combine tools from both companies to provide marketers with enhanced, full-funnel analytics, so they can better plan and execute campaigns, as well as improve budget spending.
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