News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

PathFactory Launches New Buyer Enablement Tools

PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction on their corporate website and better enable buyers to consume and engage content that meets their specific needs and pain points.

Validity To Acquire Return Path

Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed.

SalesLoft Closes Series D Funding Round With $70M

SalesLoft, a sales engagement solutions provider, raised $70 million in a Series D funding round led by Insight Partners. HarbourVest Partners, Emergence Capital and LinkedIn also participated in the round, which brings the company’s total funding amount up to $145 million.
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