Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse
Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…
News Brief June 10
Latest In: Gartner
10 AI Priorities B2B CMOs Can’t Afford to Ignore
B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…
Demanding Views June 9
Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities
Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…
News Brief May 19
Gartner: Explainable AI Will Drive LLM Observability Investments
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs.…
News Brief April 27
The New CSO Mandate: Hit the Number While Rebuilding the Engine
Chief Sales Officers are measured on revenue delivery and transformational leadership. Yet, Gartner finds that 89% of CSOs…
Demanding Views March 10
G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…
News Brief January 26
AI Agents Are Transforming RevOps: The New Architects of Go-to-Market Success
Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of…
Demanding Views September 19
Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer…
Demanding Views August 28
Gartner Survey Reveals the Pitfalls of Personalization to Avoid
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…
News Brief July 14
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