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Next Generation Financial Services Marketing

Financial services marketers face a daunting new era as they transition from selling based on brand, referrals and…

February 13
Eloqua neednudge.com Nudge Software Paul Teshima relationship selling social media selling social selling tools Steve Woods

Two Eloqua Co-Founders Launch New Social Selling Platform

Steve Woods and Paul Teshima, two of the co-founders of Eloqua, announced the launch of Nudge Software, a…

Industry News February 13
Adele Revella B2B buyer personas B2B marketing content marketing mobile marketing President of the Buyer Persona Institute.
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B2B Buyer Personas Getting More Complex

While buyer personas are unique to each company, they all focus on the role each buyer has in…

Industry News February 12
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