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Infographic: The Benefits Of Mobile Marketing Automation

Today's B2B marketers understand the importance of enterprise mobility, timely follow up,  immediate access to marketing collateral, and…

July 2
Since the announcement of Oracle's plans to acquire marketing automation vendor Eloqua
Top 10

Mid-Year Review: Acquisitions, IPOs and Content Strategy Top Of Mind For B2B Marketers

Since the announcement of Oracle's plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle's…

Industry News July 2
Andrew Gaffney David Lewis demand funnel DemandGen International marketing automation
Hourglass Funnel

The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…

Industry News July 2
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Campaign Optimization Series
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Strategy & Planning Series