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The RPM Readiness Guide Improve the way you measure marketing effectiveness
Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this…
October 2DGR TV: Greg Flynn, Brainshark
Greg Flynn, SVP of Products, Brainshark Following the successful launch of its SlideShark iPad app, Brainshark used…
October 2DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2
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