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BtoB marketers marketing automation marketo Spark by Marketo

Marketo’s Launch Of Separate Spark Brand Heats Up Competition For SMB Market Share

Marketo today introduced Spark by Marketo, a new brand tailored for the rapidly growing small business segment. Built…

Industry News October 11
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Customer Intelligence in the BtoB World: A Call to Action

By Michael Shanker, CEO & Director, Extraprise Last week, in part one of our three part series, we examined how…

Industry News October 11
BtoB marketers marketing automation PlacePunch Silverpop Silverpop's Social Connect
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Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings

Silverpop recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to…

Industry News October 11
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Campaign Optimization Series
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Strategy & Planning Series