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customer retention strategies Gleansight Marketing AUtomation Report Gleanster Research marketing automation marketing automation challenges why companies use marketing automation

Study Highlights How and Why Top B2B Marketers Use Marketing Automation

By Matt McKenzie, Contributing Editor What defines a successful marketing automation initiative? When it comes to lead generation,…

Industry News February 29

Justin Gray, CEO, LeadMD – Process

“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation.…

February 28
Compsoft plc Forrester Research iPresent for iPad

iPresent Streamlines Sales Collateral For iPad Access

Anticipation of the iPad3 has initiated a great deal of industry conversation about the role of tablets as…

Solution Spotlight February 28
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