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Infographic: How Are B2B Marketers Optimizing Their Funnel?

At MarketingSherpa's B2B Summit in July 2011, MECLABS released results from its 2012 B2B Marketing Benchmark Study. This infographic highlights…

January 31
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Embracing ‘What’s Next’: Is Your Marketing Automation Technology Future Proof?

By Kristin Hambelton, Vice President of Marketing, Neolane, Inc. The Greek philosopher Heraclitus once said, “Nothing endures but…

Demanding Views January 30
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HubSpot Expands Offerings To Include Voice-Based Marketing Automation

HubSpot, a provider of integrated marketing solutions, has added the Ifbyphone LeadResponder to the Hubspot App Marketplace. Designed…

Industry News January 30
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Campaign Optimization Series
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Strategy & Planning Series