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BtoB: So Much More Than Revenue and Lead Generation
By Lisa Arthur, CMO, Aprimo I'm not a fan of “all or nothing” declarations. For years, BtoB marketers…
Industry News February 1Demandbase Adds Account Watch App To Connect CRM Data to Web ID Service
Demandbase, a provider of marketing performance improvement solutions for BtoB marketers, has introduced Account Watch, a new feature of…
Industry News February 1Eloqua Taking Steps To Prepare For IPO; Eyeing $100 Million Revenue Mark For Move
With the financial markets buzzing over recent M&A activity and planned IPOs from high profile brands such as…
Industry News January 25
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