The Latest

Filter By Topic

Filter by Types

leads Marketing Automation software metrics for evaluating lead effectiveness
Achieving Greater Sales  Velocity & Deal Size: How a Metrics Driven Approach  Can Bridge the Marketing & Sales Gap

Achieving Greater Sales Velocity & Deal Size: How a Metrics Driven Approach Can Bridge the Marketing & Sales Gap

By Carlos Vidal, Manager, Lead Generation Practice, SBIWithin the emerging Demand Generation discipline, much has been written about…

Demanding Views May 4
jim lenskold 150w

Maximize Lead Gen ROI By Focusing On Conversion, Quality

By Jim Lenskold, President, Lenskold GroupMarketers responsible for lead generation are all too familiar with some common challenges…

Demanding Views April 28
Calculating The Real ROI From Lead Nurturing

Calculating The Real ROI From Lead Nurturing

In this white paper, DemandGen Report presents findings from a recent poll of B2B marketers showing that those…

April 22
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series