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Adobe b2b content Bryan Casey IBM Lumen Technologies Marketing Personalization Moria Fredrickson Nick Harper
Adobe 24 Notion Web 0525 FEAT

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…

News Brief April 29
Demandbase Demandbase On Developer Portal GTM Marketplace Portal Michael Wilczak Workato
Business handshake, partnership and contract agreement of corporate clients in a meeting room. Crm, b2b and welcome or thank you hand sign of company deal in a marketing presentation with paper data

Demandbase Unveils Marketplace and Developer Portal

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…

News Brief April 28
advertising strategy brand marketing customer experience localization personalization
StackAdapt Byline (1)

Why Localized Strategies Are So Much More Than Translations

“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…

Demanding Views April 25
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Campaign Optimization Series
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Strategy & Planning Series