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account-based marketing AI in Marketing Ashley Faus Atlassian B2B buyers b2bmx buyer journey content strategy demand generation human-centered marketing Josh Baez lead nurturing NetLine research behavior vendor shortlist
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B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early

Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…

Blog July 22
Agentforce agentic AI AI search B2B commerce Buyer Agent buyer experience ecommerce headless commerce omni-channel buying salesforce
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search

Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search

Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…

News Brief July 21
Adstra adtech attribution CTV Data Quality identity resolution measurement programmatic advertising
Adstra Launches ID Connection Strength

Adstra Launches ID Connection Strength

Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…

News Brief July 21
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