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Cvent Acquires Goldcast to Expand Event Marketing Capabilities
Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B…
News Brief December 22
The Death of the MQL: How AI Agents are Rewriting Lead Qualification
The MQL is dead—it just doesn’t know it yet. For years, we’ve optimized for volume: more form fills,…
December 22
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
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