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B2BMX AW

What B2B Marketers Learned at Advertising Week 2025

With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…

Blog October 15
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Comprehensive Business Analytics Visualization: Achieving Success Through Data Driven Marketing, Sales Lead Generation, and Strategic Decision Making Insights

Highspot Launches Deal Agent for Go-to-Market Performance 

Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…

News Brief October 14
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Konskie, Poland February 14, 2025: Zeta Global company logo displayed on mobile phone

Zeta Global to Acquire Marigold’s Enterprise Business

Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah…

News Brief October 14
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series