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Why Marketers Must Take Content Marketing More Seriously
Quality content defines a marketing team's ability to engage prospective buyers and provide the information they need to…
September 13
Lenovo Boosts Display Ad, Email Engagement With Intent Data
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their…
Case Studies September 13
Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details
According to Demand Gen Report's 2017 Marketing Measurement and Attribution survey, almost three-quarters of those surveyed said they…
Blog September 12
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