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Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers
For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…
Industry News August 16
MongoDB Confidentially Files For IPO
MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports.…
Industry News August 16
Great Hill Partners Acquires ZoomInfo
Great Hill Partners, a Boston-based private equity firm that focuses on investments in high growth mid-market companies, has…
Industry News August 16
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