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Tapad Partners With Conversion Logic To Provide Cross-Device Attribution

Tapad Partners With Conversion Logic To Provide Cross-Device Attribution

Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic.

Industry News July 14
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The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to…

Industry News July 13
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Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot…

Case Studies July 13
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Campaign Optimization Series
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Strategy & Planning Series