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Marketers Slow To Adopt Virtual Events
While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not…
March 11
How to Create and Use Fact-Based B2B Personas
By Nick Hahn, Rosetta Consulting Most B2B marketers have some form of customer persona or a simplistic profile.…
Demanding Views March 10
Invoca For Search Tracks Calls And Clicks Across Devices, Channels
Invoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile…
Industry News March 10
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