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Lead LifeCycle Series Preview: Buyer Insights Enhance Full-Funnel Marketing Initiatives
Buyer centricity has become crucial to B2B marketing success, prompting progressive organizations to learn more about the buyer’s…
Industry News July 8
Twitter Adds Persona Targeting, Segmentation Features
Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation…
Industry News July 7
6 Reasons Why Technology Won’t Kill B2B Salespeople
Death Of A B2B Salesman, a recent report from Forrester Research, predicts that one million U.S. B2B salespeople…
Demanding Views July 7
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