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Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences
Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile…
Industry News June 18
Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools
Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with…
Industry News June 17
B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results
While it is not a new strategy, account-based marketing has recently become a critical part of the marketing…
Industry News June 16
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