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The Evolving B2B Buying Process
B2B buyers are embracing online options to research and purchase products, B2B suppliers need to evolve and must…
February 18
Honoring Buyer-Focused Content That Drives Engagement Across Channels
With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate…
February 18
C2C15: Leveraging Influencers For Credible, Valuable Content
Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is…
Industry News February 17
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