Demand Gen Report
Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for marketers to drive engagement and conversion. A key barrier to the prioritization...
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The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth
B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need…
Demanding Views March 26
Gong Introduces AI “Ask Anything” Solution
Gong, a revenue intelligence platform, released an AI-based query solution across calls and emails, “Ask Anything.” The new feature is designed to surface insights from multiple data sources to help…
Industry News March 26
New Salesforce Data & AI Innovations Seek To Enhance Customer Experiences
Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users leverage Data Cloud and Einstein AI to identify recurring issues, recommend next steps based…
Industry News March 26
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