Demand Gen Report
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate those metrics to pipeline or revenue. The fix isn’t a longer dashboard;...
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Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision
Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes…
News Brief May 8
Siemens Reaches Deal to Acquire Wevolver
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign…
News Brief May 5
The B2B Marketing Exchange is On the Move
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the…
News Brief April 30
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