Demand Gen Report

Business Growth Concept on Tablet Displaying B2B Sales Strategies and Analytics in Modern Office Setting

Inside the AI Co-Analyst Era: Leaders at The Harris Poll on How B2B Researchers Lead with Human Judgment

B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data, and automating first-pass reporting—while human judgment remains the arbiter of truth. The...

Business to Business Collaboration Concept Featuring Human and AI Partnership for Modern Innovation and Growth

Latest Posts

Demand Gen Report Names New Editor

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate…

Blog June 4

Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline

During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two…

News Brief May 25

Online business courses isolated cartoon vector illustrations set. Online MBA, B2B marketing online degree, business negotiations and leadership programs, distance learning vector cartoon. illustrati

ServiceNow, Xactly Unify Sales Order, Performance Management

ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will…

News Brief May 22