Demand Gen Report

2026 Database Strategies & Contact Acquisition Benchmark Survey Businessman analyzing global networks lead generation, digital campaigns, B2B targeting, inbound marketing, SEO optimization, sales funnels, CRM tracking, customer acquisition, and demand creation.

Why Segmentation Just Became the Top Database Priority for 2026

Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and hope something stuck. It was messy, it was inefficient, and frankly, it...

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Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han

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Latest Posts

B2BMX 2026: Innovation, Driving Growth and What’s Next for AI

With registration now open for B2BMX 2026, we want to provide you with the reason to attend the conference. B2BMX 2026, powered by Advertising Week, brings together a highly curated…

Blog December 9

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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to Reddit’s audience of business decision makers. The partnership comes as Reddit has…

News Brief December 8

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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability…

News Brief December 8