Demand Gen Report

Demand Gen Report 2026 Trends: Mural’s Christina Bottis

Outpace Competitors in 2026 B2B marketing today is defined by potential. But for most teams, the friction from internal silos and slow approvals is killing momentum. With 89% of teams...

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CaptivateIQ Unifies Sales Planning, Incentive Compensation

CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both…

News Brief August 29

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StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning…

News Brief August 28

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Net Conversion Launches AI-Driven Enhancements to MarTech

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a…

News Brief July 28