Demand Gen Report

StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI

Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize campaigns while they are still live. The offering is built for travel...

Latest Posts

AppDirect Acquires PartnerStack Business negotiation, deal making or acquisition, merger vector concept. Two men shaking hands. Minimal design. Eps10 illustration

AppDirect Acquires PartnerStack to Power Growth

Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a leader in AI-driven partner management and marketplace growth. AppDirect, the world’s leading…

News Brief May 7

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Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns…

News Brief May 4

Global IT Spending Modern isometric vector illustration depicting cloud computing infrastructure, secure server management, cybersecurity data protection, and network analytics for digital business technology

Global IT Spending to Approach $5 Trillion in 2026: HG Insights

Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware…

News Brief April 15