Demand Gen Report

B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold

Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate those metrics to pipeline or revenue. The fix isn’t a longer dashboard;...

Salesforce, Anthropic Expand Partnership with Claudeforce

News Brief

Is the CMO a Dying Breed?

Demanding Views

DGR BlueRock’s David Greenberg B2B Marketing Teams Can Build AI Workflows

BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A

Feature

DGR Extu Kelly Held Predictive Channel Analytics Fails Without an Attribution Foundation

Why Predictive Channel Analytics Fails Without an Attribution Foundation

Demanding Views

Latest Posts

Xactly Launches Fleet of Agents for Revenue Planning, Compensation

Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation, and revenue operations. The new capabilities support both out-of-the-box and configurable agents,…

News Brief May 25

Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business

Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent lead capture platform that connects real-world interactions with enterprise systems. The platform…

News Brief May 21

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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like…

Blog May 11