B2BMX INSIGHTS
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting the right audience in the first place. That’s backwards. Programmatic is exceptionally...
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commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets, and CSV files, then automatically matches SKUs, routes requests to the correct…
News Brief July 20
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision…
Blog July 8
Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and AI-driven product innovation, bringing more than 20 years of experience and five…
News Brief July 1
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