Demand Gen Report

Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital Ventures, valuing the company at $2.75 billion. The funding will enhance Hightouch’s...

Vector website design template . GTM Go To Market acronym. business concept background. illustration for website banner, marketing materials, business presentation, online advertising

Influ2 Launches Contact-Level GTM Orchestration

News Brief

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Feature

DGR Checkout Friction Amy Kobata Televerde

The Demand Engine: Why Checkout Friction Is Killing B2B Deals

Demanding Views

NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Blog

Latest Posts

Nooks and LeadIQ Partner to Enhance Mobile Data Accuracy for Sales Teams

Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve…

Industry News February 24

Plan, goal and successful business strategy. Growth. Path to the success. Vector illustration.

Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…

Demanding Views February 21

Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…

Case Studies February 20