Demand Gen Report
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and expand Agentforce with faster-to-deploy service agents. The deal gives Salesforce access to...
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Nooks and LeadIQ Partner to Enhance Mobile Data Accuracy for Sales Teams
Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve…
Industry News February 24
Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…
Demanding Views February 21
How Industrious Boosted Lead Generation with Smarter Ad Strategies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…
Case Studies February 20
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