Demand Gen Report
Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with your brand voice, tone and format rules so your team ships approved...
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Will the Rise of AI Impact the Social Skills of Sellers?
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…
Uncategorized March 3
Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM
As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…
Demanding Views February 28
Goldcast Expands Leadership Team with New CMO and CPO Appointments
Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…
Uncategorized February 27
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