by Brian Anderson | Dec 9, 2019 | Demanding Views
B2B buyers are turning to self-education when researching a purchase decision, which means they have access to more data than ever. For Ed Calnan, Founder and President of the sales enablement platform Seismic, data-fueled storytelling is the only way B2B sales...
by Brian Faussette | Dec 9, 2019 | Industry News
Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML...
by Brian Faussette | Dec 6, 2019 | Industry News
Sales readiness platform Brainshark announced its acquisition of Rekener, a data-driven sales coaching platform. The company stated that this acquisition aims to provide more visibility into sales team productivity and assist customers in making more valuable...
by Andrew Gaffney | Dec 5, 2019 | Industry News
Bringing the unique perspective of the investment community as well as having built one of the top brands in the marketing automation category, Tim Kopp was announced as the CEO and chairman of Terminus this week. With more than 20 years of experience, Kopp was CMO of...
by Brian Anderson | Dec 5, 2019 | Blog
For the last three years as the VP of Research at SiriusDecisions, Megan Heuer led a team of more than 80 analysts and editorial professionals to guide B2B sales, marketing and product leaders. She founded the account-based marketing practice in 2012 and,...
by Brian Anderson | Dec 4, 2019 | Industry News
While ABM has been widely adopted within B2B marketing and its awareness is higher than ever, new research from Demandbase and Demand Metric has revealed that ABM tech stacks are still in the “immature” stages. Marketers are having a tough time choosing the right...
by Brian Faussette | Dec 4, 2019 | Industry News
Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not disclosed Through the acquisition, Uberflip will be positioned to “improve lead qualifications for demand marketers by providing...
by Peter Gillett, CEO of Zuant | Dec 3, 2019 | Demanding Views
Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread enough chips across the table, the roulette table of sales will uncover a golden opportunity. But in today’s digital age, with so much information available...
by Brian Faussette | Dec 3, 2019 | Financial News
Gong, a revenue intelligence platform, has raised $65 million in a Series C round led by Sequoia Capital, with participation from Battery Ventures, Norwest Venture Partners, Wing Venture Capital, NextWorld Capital, Cisco Investments and Shlomo Kramer. With the...
by Klaudia Tirico | Dec 2, 2019 | Solution Spotlight
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in...
by Brian Faussette | Nov 26, 2019 | Industry News
TechTarget, a purchase intent data and services provider, released new updates to its IT Deal Alert Priority Engine TM platform designed to increase sales productivity and effectiveness. The new updates aim to equip sales reps with access and dynamic...
by Klaudia Tirico | Nov 26, 2019 | Case Studies
When The SALT Group, a company that provides operating costs and expense reduction services, needed a solution that could double sales, cut costs in half and standardize and improve their call center, they looked to VanillaSoft’s platform to achieve these...
