Demand Gen Report

Wunderkind Launches Framework for Performance Marketing Integration

Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet brands and developers where they are. As more organizations seek to balance...

NetLine’s Josh Baez Set to Present at #B2BMX Summer Camp

Blog

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Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

Demanding Views

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The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

Reports

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Agentic AI Company Landbase Raises $30M

News Brief

Latest Posts

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What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11