Demand Gen Report

Global B2B Demand Generation Service Market to Reach $15B by 2033

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing focus on measurable revenue impact from marketing activities, the global B2B Demand...

Latest Posts

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Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education…

Feature December 26

Sales manager brainstorming sales strategies.

The Top 5 Sales Tips For B2B Salespeople

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…

Feature December 24

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How B2B Marketers Will Innovate Their Advertising Throughout 2025

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…

Industry News December 19