Demand Gen Report

Demand Gen Report 2025 Reflections: Aurasell’s Jason Eubanks

When Implementing AI, Don’t Repeat the Mistakes of the Past Why GTM leaders must rethink how they adopt AI, not just which tools they choose Marc Benioff recently sounded the...

2025 Demand Gen Report Year in Review Summer Camp Webinar Series: Campfire Chats. Cutting-Edge Tactics.

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From Reactive to Proactive: What B2B Marketers Can Learn from Automotive AI Transformation

Demanding Views

Demand Gen Report 2025 Reflections: Redcar’s CJ Jiang

Demanding Views

SurveyMonkey Launches SurveyMonkey Forms

2025 Demand Gen Report Year in Review Surveys: Insights on AI, ABM, and Events

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Latest Posts

Back view of family sitting on sofa and watching TV isolated flat vector illustration. Cartoon characters on couch in living room. Entertainment and leisure concept

What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11