Demand Gen Report

Why More CMOs Are Questioning Their Longtime Marketing Stack

I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise marketing suites are bought, implemented, and defended. Complaints about large vendors aren’t...

COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

Latest Posts

The 5 Steps Needed To Build Empathy In B2B Sales & Marketing

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…

Feature December 4

mockup of a macbook pro placed on a white work desk next to some plant pots 495 el (2)

Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…

Industry News December 3

Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…

Feature November 27