Demand Gen Report

OneShot.ai dashboard

OneShot.ai Launches GTM platform Execution OS

Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide faster growth. But the reality is of underwhelming performance and flatlining pipelines....

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Compliance Meets Creativity: The Role of AI in B2B Video Strategies

360 Survey

Pipeline360 Survey Provides Insights into B2B Marketing Growth

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3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Demanding Views

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Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

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80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10

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80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…

Blog October 9

Vector illustration of the concept of neuromarketing.

How To Leverage Behavioral Science To Personalize Marketing Messaging

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what…

Feature October 9

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