Demand Gen Report

Why More CMOs Are Questioning Their Longtime Marketing Stack

I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise marketing suites are bought, implemented, and defended. Complaints about large vendors aren’t...

COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

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Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…

Blog November 20

Bizzabo Releases AI-Powered Guide Event OS Copilot

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to help users explore product walkthroughs, chat with support and ask questions within…

Industry News November 18

How An Effective Privacy Policy Impacts Marketing & Sales

Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers. Despite these policies, a whopping 93% of consumers are concerned about the…

Demanding Views November 15