B2BMX INSIGHTS
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting the right audience in the first place. That’s backwards. Programmatic is exceptionally...
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Latest Posts
The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings…
Blog January 8
The Top Three Factors Influencing The AI Landscape In 2025
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to…
Feature January 8
Delivering A 1:1 Brand Experience At Scale With Agentic AI
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents…
Demanding Views January 7
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