by Kim Zimmermann | Dec 18, 2015 | Industry News
Full Circle Insights announced $4.7 million in Series B funding that is intended to help the company expand its sales and marketing initiatives and develop new products and services. Aligned Partners led the round with participation from Salesforce Ventures. “We have...
by Brian Anderson | Dec 17, 2015 | Industry News
True Influence, a data-driven technology company, has launched the InsightBASE platform, a tool designed to curate online behavioral signals to help marketers engage prospects before they present themselves as a potential customer. InsightBASE aims to monitor online...
by Carol Krol | Dec 16, 2015 | Industry News
The promise of predictive lead scoring for B2B marketers is huge: marrying customer behavioral data with additional predictive insight to zero in on only the very best leads. Using data modeling rather than guesswork to drive marketing programs is incredibly appealing...
by Brian Anderson | Dec 15, 2015 | Solution Spotlight
Seventh Sense is a marketing and sales software platform designed to help users understand their customers’ email behaviors in an effort to increase engagement and conversion rates. Features/Functions With Seventh Sense, users are positioned to: Increase open,...
by Brian Anderson | Dec 15, 2015 | Industry News
Predictive marketing provider Infer has partnered with InsightSquared, a sales performance analytics company, to offer visualization and reporting capabilities designed to provide users deeper predictive insight into their marketing and sales initiatives. The...
by Mark Emmons, LeanData | Dec 15, 2015 | Demanding Views
Anthony Kennada, VP of Marketing at the software firm Gainsight. began listing some buzzwords of modern marketing: growth hacking, conversion optimization and digital spend. While these phrases are unique to marketing, he emphasized that it’s not just the...
by Brian Anderson | Dec 14, 2015 | Industry News
Recent research from sales email tracking platform ToutApp shows that 70% of B2B marketers want more meetings with their sales teams to discuss lead quality, messaging and competitive analysis. The study analyzes the responses of over 300 B2B marketers to questions...
by Brian Anderson | Dec 11, 2015 | Industry News
Gainsight, a customer success management solutions vendor, is now integrated with Clarizen, a work management application. The integration is designed to provide sales and customer service teams with the data they need to manage post-sale engagement, service delivery...
by Brian Anderson | Dec 9, 2015 | Industry News
Today’s B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some common B2C tactics to meet their expectations. Mirroring the strategies used when making consumer purchases, B2B buyers are...
by Brian Anderson | Dec 8, 2015 | Solution Spotlight
Import.io for Enterprises is a web data solutions and services tool designed to help data-driven marketers gain insights from any website to populate databases and enhance data accuracy. Features/Functions Import Data is designed to offer live data direct from the...
by Brian Anderson | Dec 8, 2015 | Industry News
Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and marketing automation platforms with Leadspace’s lead enrichment and predictive scoring tools. The company also announced...
by Ashley Taylor Anderson, Ceros | Dec 7, 2015 | Demanding Views
Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can optimize within your automation efforts: segmentation, template design, sending cadence, subject lines, sender names, email copy … the list goes on. But...
