by Brian Anderson | May 1, 2015 | Industry News
Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and services to enhance customer engagement throughout the buyer’s journey. Announced at the Adobe Summit in London, the partnership includes the...
by Brian Anderson | Apr 30, 2015 | Industry News
More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented programs, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, which was unveiled at Demandbase’s Marketing...
by Brian Anderson | Apr 30, 2015 | Industry News
Cintell, a customer intelligence platform provider, has raised $800,000 in a successful round of financing. The funding is intended to help enhance product development, while also continuing the company’s employee growth. Launched in early 2015, Cintell has...
by Brian Anderson | Apr 29, 2015 | Solution Spotlight
Swrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company’s mobile app. Features/Functions The solution positions users to build...
by Brian Anderson | Apr 28, 2015 | Demanding Views
By Brendan Cournoyer, Brainshark When people talk about sales enablement, the word “content” tends to come up a lot. There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful...
by Brian Anderson | Apr 28, 2015 | Industry News
Staples has acquired Makr, a design and print mobile app for small businesses, for an undisclosed fee. The acquisition positions Staples to offer companies a tool for designing and uploading logos to create branding materials — such as business cards and event...
by Brian Anderson | Apr 27, 2015 | Industry News
LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives. One of the updates includes LeanData’s integration with Marketo...
by Brian Anderson | Apr 24, 2015 | Industry News
Evergage, a real-time personalization solutions provider, has integrated with Google Analytics to position users to analyze and track buyers receiving personalized experiences through the Evergage platform. The integration is designed to enable various metrics to be...
by Brian Anderson | Apr 23, 2015 | Industry News
When it comes to marketing activities such as email frequency, program design, reporting, landing pages and data hygiene, marketing automation users score a “C.” That was the conclusion of the Spear Marketing Group’s State Of Marketing Automation...
by Brian Anderson, Associate Editor | Apr 22, 2015 | Industry News
Buyer personas have been a staple of B2B marketing for a number of years. But many B2B marketers lack a formal process for developing personas, and they are still relying on hunches about their target customers rather than data. As a result, a vast majority (83%) of...
by Brian Anderson | Apr 22, 2015 | Demanding Views
By Paul Mandeville, QuickPivot Despite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts. While B2C companies and products...
by Brian Anderson | Apr 21, 2015 | Solution Spotlight
Allocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI. Features/Functions The cloud-based solution positions users with a holistic view of their marketing and sales...
