by Matthew S. McKenzie | Jun 25, 2013 | Industry News
B2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use search as the first step in their research, understanding how to improve a brand’s search rankings is more...
by Kim Zimmermann | Jun 25, 2013 | Industry News
Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities and features that make it easier for B2B marketers to capture and promote the enthusiasm of their evangelists. Two new offerings – Maven...
by Kim Zimmermann | Jun 24, 2013 | Industry News
Business information provider ZoomInfo announced that it surpassed the 100,000-member mark for its ZoomInfo Community Edition, which provides B2B marketers with updated company data, including business emails, direct phone numbers, company background and news...
by Kim Ann Zimmermann | Jun 21, 2013 | Industry News
Adaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way to get leads from its web forms and trade shows into the sales pipeline. The company had recently migrated to Salesforce.com for its CRM software and...
by Demand Gen Report Team | Jun 20, 2013 | Industry News
Users of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform. Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter,...
by Kim Zimmermann | Jun 19, 2013 | Industry News
Leads360, a provider of cloud-based intelligent sales automation solutions, announced that the company has changed its name to Velocify. Nick Hedges, CEO of Velocify, told Demand Gen Report that the rebranding more accurately reflects the vendor’s mission to...
by Fatima Lora, Assistant Editor | Jun 19, 2013 | Industry News
Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion, DemandGen International and BrightTalk shared strategies for harnessing online buyer behavior at BrightTalk’s 2013...
by Kim Zimmermann | Jun 18, 2013 | Demanding Views
By Brian Vass, VP of Marketing, Qvidian We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How...
by Kim Zimmermann | Jun 18, 2013 | Solution Spotlight
SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event,...
by Kim Zimmermann | Jun 18, 2013 | Industry News
Vidcaster, a provider of video marketing solutions, has announced an integration with Marketo that enables users to capture and score lead behavior with any video player embedded on a web site and funnel that data into Marketo’s marketing automation platform....
by Kim Zimmermann | Jun 17, 2013 | Industry News
Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce...
by Demand Gen Report Team | Jun 17, 2013 | Industry News
B2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according to a BtoB Magazine report titled: “The Emerging Role of B-to-B E-commerce.” The online survey was sponsored by SAP’s Ariba, Inc. and...
