by Kim Zimmermann | Jun 4, 2013 | Solution Spotlight
Bulldog Solutions’ Revenue Performance Center is a revenue analytics platform designed to provide marketing leaders with complete visibility into the impact of their marketing programs on leads, opportunities and revenue. Bulldog Solutions’ Revenue...
by Kim Zimmermann | Jun 4, 2013 | Demanding Views
By Dan McDade, President and CEO, PointClear, LLC Two things have restored my faith in humanity so far this year. One is an article by ITSMA’s Julie Schwartz in which she writes “70% of buyers want to engage with sales reps before they identify their short list”...
by Kim Zimmermann | Jun 4, 2013 | Industry News
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that...
by Kim Zimmermann | Jun 3, 2013 | Industry News
VisiStat, a cloud-based digital analytics service for marketing and lead generation, announced the launch of two major product versions — VisiStat 10.0 and LeadCaster 4.0.— that feature advanced lead search, comprehensive lead scoring, live leads, and lead history. In...
by Demand Gen Report Team | May 31, 2013 | Industry News
Skyword, a content production platform provider, recently landed $6.7 million in growth financing led by Cox Media Group. The investment is said to help expand the team and help scale the company to meet increasing customer and partner needs, according to Skyword...
by Kim Zimmermann | May 30, 2013 | Industry News
Act-On announced Act-On Inbound, which extends Act-On’s marketing automation platform to include advanced inbound marketing capabilities such as SEO enhancement and in-depth metrics. The company also announced a new mobile app for Android and iPhone users along...
by Demand Gen Report Staff | May 29, 2013 | Industry News
Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable. Any great campaign begins with...
by Kim Zimmermann | May 29, 2013 | Demanding Views
Competitive Intelligence: What you must know to be successful (Part 2 of 2) By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 2 of 2) By Brian Hession, President and Founder, Oceanos The first part of...
by Kim Zimmermann | May 28, 2013 | Solution Spotlight
Infusionsoft Sync for Gmail enables users to centralize contacts and communications, view Infusionsoft appointments and trigger sales automation through Gmail. The app was acquired from an Infusionsoft Marketplace Partner AutomationCore. Infusionsoft Sync for Gmail...
by Kim Zimmermann | May 28, 2013 | Industry News
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM’s web-based, automated approach...
by Kim Zimmermann | May 24, 2013 | Industry News
ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel. The new capability integrates Pardot’s technology into Facebook tabs built on...
by Kim Zimmermann | May 23, 2013 | Industry News
Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite. The latest version includes: Triggered Messages: Launch communications based on a date, such as a birthday or an anniversary. A/B Split Testing: Test a message’s...
