by Kim Zimmermann | May 2, 2013 | Industry News
EPM Live, a cloud-based work management and project portfolio management platform, has released a Salesform.com app. The application integrates CRM capabilities with EPM Live’s existing software that will help streamline business processes and increase ROI,...
by Jonathan Lee | Apr 30, 2013 | Industry News
B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion...
by Kim Zimmermann | Apr 30, 2013 | Solution Spotlight
InsightsOne’s suite of analytics solutions offers precision on-premise and cloud-based predictive intelligence for buyer targeting, recommendation and churn. InsightsOne’s advanced analytics and big data infrastructure ensures comprehensive foresight into...
by Kim Zimmermann | Apr 30, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in B2B marketing. I’ve since decided there’s more going on than that. What we’re seeing is an entirely new category of system: the...
by Kim Zimmermann, Managing Editor | Apr 30, 2013 | Industry News
When sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event. Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the...
by Kim Zimmermann | Apr 30, 2013 | Industry News
According to a report from Accenture, 40% of top marketing executives don’t feel prepared to meet their objectives, citing inefficient business practices among the top impediments to performance. In response to these concerns, executives reported that they are...
by Kim Zimmermann | Apr 29, 2013 | Industry News
Salesforce.com launched Social.com, a service that allows users to advertise on Facebook and Twitter using real-time customer and social listening data. Social.com is the latest addition to the Salesforce Marketing Cloud, which includes Radian6 and Buddy Media. Fifty...
by Kim Zimmermann | Apr 26, 2013 | Industry News
Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting. This release also features a simpler way to manage eTrigue’s...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Silverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank. Venture debt is a typical precursor to IPOs and acquisitions, leading observers to speculate that Silverpop plans to...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences...
by Jonathan Lee, Associate Editor | Apr 24, 2013 | Industry News
The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion,...
by Demand Gen Report Team | Apr 23, 2013 | Industry News
The winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize...
