by Kim Zimmermann | Mar 14, 2013 | Industry News
B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach,...
by by Kim Zimmermann, Managing Editor | Mar 13, 2013 | Industry News
Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle...
by Kim Zimmermann | Mar 12, 2013 | Solution Spotlight
LexisNexis’ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of company information as a Microsoft Outlook add-in. LexisNexis’ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of...
by Kim Zimmermann | Mar 12, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost 2013 is an exciting time to be a marketer. This year, even more organizations are investing in marketing automation software to better target their campaigns, analyze the effectiveness of their efforts, and calculate ROI with...
by Kim Zimmermann | Mar 12, 2013 | Industry News
Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle. The “Keynote” Power Panel is a rare opportunity to...
by Kim Zimmermann | Mar 11, 2013 | Industry News
Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua’s marketing automation offering the centerpiece of its Oracle Marketing Cloud strategy, according to sources familiar...
by By Kim Zimmermann, Managing Editor | Mar 11, 2013 | Industry News
With a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads. “We have been around for six years and have a small sales and support team, so we have always been exceptionally...
by Demand Gen Report Team | Mar 8, 2013 | Industry News
Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across...
by Demand Gen Report Team | Mar 7, 2013 | Industry News
SalesFUSION will use the $1 million in Series A-1 venture capital is has raised to quadruple its sales and marketing team and have a greater presence at industry trade shows, according Chad Ruff, founder and CEO of the cloud marketing automation software company. “The...
by Demand Gen Report Team | Mar 7, 2013 | Industry News
More companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016. “Cloud computing...
by Kim Zimmermann, Managing Editor | Mar 6, 2013 | Industry News
While B2B marketers say they are mining their social networks for leads and opportunities to engage with customers, they continue to lag behind their B2C cohorts in this regard. That said, more B2B marketers are incorporating social media into their messaging mix as...
by Kim Zimmermann | Mar 5, 2013 | Solution Spotlight
Tier1CRM’s ACE Message Manager allows marketers to send unlimited mass emails by leveraging their own Exchange Server with lists and templates from Salesforce.com. Tier1CRM’s ACE Message Manager allows marketers to send unlimited mass emails by leveraging...
