by Demand Gen Report Team | Jan 30, 2013 | Industry News
Alinean, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn...
by Kim Zimmermann | Jan 29, 2013 | Industry News
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to help B2B companies adapt to the changes that have occurred in how B2B buyers seek information and input when considering a purchase. The new...
by Kim Zimmermann | Jan 28, 2013 | Industry News
Inside sources told Demand Gen Report that the acquisition of Eloqua by Oracle is now scheduled to close Feb. 8, and Oracle officials have approved a major redesign of the Eloqua-branded web site and plans for its Eloqua Experience 2013 user conference. The go-ahead...
by Kim Zimmermann | Jan 25, 2013 | Industry News
Infusionsoft has acquired social media marketing software company GroSocial to meet the growing customer and market demand for a social media marketing software tool that helps small businesses generate qualified leads. Earlier this month, Infusionsoft announced $54...
by Kim Zimmermann | Jan 24, 2013 | Industry News
Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed 380 new customers, with one-third of those choosing the company’s marketing automation offerings. Of the 380 customers added last year, more than...
by Kim Zimmermann | Jan 23, 2013 | Industry News
NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or missing data in a sizeable number of the more than 100 million marketing records it examined. “What we found is that there is room for...
by Kim Zimmermann | Jan 23, 2013 | Industry News
While there are some concerns floating around the blogosphere about how well Eloqua is matched with Oracle and how the acquisition will impact the marketing automation vendor and the marketplace overall, most users and partners seem to be taking a wait-and-see...
by Kim Zimmermann | Jan 23, 2013 | Solution Spotlight
Enterprise technology from OptifiNow bridges the gap between marketing generated leads and sales converted customers. Marketing professionals use OptifiNow to manage leads and to create campaigns to nurture those leads into qualified sales opportunities. Sales...
by Kim Zimmermann | Jan 23, 2013 | Demanding Views
By Joe Cordo, CMO, Extraprise When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing. Forrester Research defines the four stages...
by Kim Zimmermann | Jan 22, 2013 | Industry News
From more visual content marketing to the rise of the B2B brands, a panel of experts weighed in with their predictions for the future of marketing automation in 2013. The webinar, “2013 Demand Gen: What Does the Future Hold?” was sponsored by Demandbase. While white...
by Kim Zimmermann | Jan 22, 2013 | Industry News
Vocus, a provider of cloud-based marketing software, announced new and enhanced features in its Marketing Suite, which now integrates email, social media, search and publicity. The iContact email platform, which Vocus acquired last year, is now fully integrated...
by Kim Zimmermann | Jan 21, 2013 | Industry News
Email marketing provider Yesmail Interactive has updated its Market Intelligence tool to collect customer data from a wider range of social media and other content channels. According to a company news release, Yesmail Market Intelligence now collects data from email,...
