by Matthew S. McKenzie | Dec 12, 2012 | Industry News
Earlier this year, SiriusDecisions reported that while more B2B organizations are adopting marketing automation, few of them are satisfied with the value they’re getting. In fact, 85% of these organizations told SiriusDecisions that they don’t believe...
by Demand Gen Report Team | Dec 12, 2012 | Solution Spotlight
NetFactor’s VisitorTrack and DiscoverOrg have teamed up to announce a partnership designed to benefit B2B sales and marketing organizations. VisitorTrack allows DiscoverOrg’s customers to instantly transform their lead lists from cold to hot. At the same...
by Demand Gen Report Team | Dec 12, 2012 | Demanding Views
By Sally Lowery, Director of Revenue Marketing, Ion Interactive Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls...
by Demand Gen Report Team | Dec 11, 2012 | Industry News
Most businesses will increase their email marketing investments during 2013, and a majority also plan to integrate email with their social media and mobile marketing, according to a study released this week by StrongMail. The email marketing solution provider surveyed...
by Demand Gen Report Team | Dec 11, 2012 | Industry News
Demand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York...
by Demand Gen Report Team | Dec 7, 2012 | Industry News
Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently...
by Demand Gen Report Team | Dec 7, 2012 | Industry News
Sage North America yesterday announced the release of Sage SalesLogix v8.0 CRM system with enhancements to the web and mobile interfaces designed to simplify role-based data access, searching and collaboration. Other additional features include enhanced security...
by Demand Gen Report Team | Dec 6, 2012 | Industry News
Union Metrics this week announced the general availability of its analytics platform for Tumblr and said that it has been named as Tumblr’s preferred analytics provider. The company says that its Tumblr analytics solution is geared towards measuring a...
by Demand Gen Report Team | Dec 5, 2012 | Industry News
Aprimo this week released an update to its integrated marketing management suite, including a number of new features aimed at improving usability and productivity. Aprimo Marketing Studio 8.8 is being billed by the company as a “high productivity” version...
by Demand Gen Report Team | Dec 4, 2012 | Industry News
Marketing executives are increasingly confident about their organizations’ business performance, according to a new study from the CMO Council. Yet many CMOs still see major room for improvement in their digital marketing capabilities. The group’s...
by Owen McDonald, Contributing Editor | Dec 4, 2012 | Industry News
As the marketing automation industry matures, some of its most prominent players are moving on to new markets and new challenges. Demand Gen Report recently caught up with a few of these executives to discuss their new roles, including their use of content marketing...
by Demand Gen Report Team | Dec 4, 2012 | Demanding Views
By Pawan Deshpande, CEO, Curata Curata released its second annual B2B Marketing Trends Report for 2012 and found that 87% of B2B marketers are using content marketing. This outranks all other marketing strategies including search engine marketing (67%), events (62%),...
