Demand Gen Report

DGR Parsnipp Andrew Higgins Agentic Commerce

Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer

Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all). How often does my brand appear in ChatGPT or other LLMs? Which...

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Blog

GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

News Brief

DGR eClerx's Scott Houchin MarTech Gap Q&A

Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin

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DGR Bombora Ajit Thupil Adapting to the AI Mediated Buying Cycle

Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers

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Business Man Sales Increase Revenue Shares and Customer Marketin

Madison Logic Partners With Gong To Help Enhance Revenue Workflows

Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help enhance cross-functional revenue team collaboration and workflows by connecting Madison Logic’s insights…

Industry News October 17

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How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer…

Blog October 16

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15